APA(7版)引用形式

Babin, B. J., & Zikmund, W. (2016). Essentials of marketing research (Sixth edition.). Cengage Learning.

Chicagoスタイル(17版)引用形式

Babin, Barry J., , William Zikmund. Essentials of Marketing Research. Sixth edition. Boston, MA, USA: Cengage Learning, 2016.

MLA(9版)引用形式

Babin, Barry J., , William Zikmund. Essentials of Marketing Research. Sixth edition. Cengage Learning, 2016.