APA (7th ed.) Citation

Babin, B. J., & Zikmund, W. (2016). Essentials of marketing research (Sixth edition.). Cengage Learning.

Chicago Style (17th ed.) Citation

Babin, Barry J., and William Zikmund. Essentials of Marketing Research. Sixth edition. Boston, MA, USA: Cengage Learning, 2016.

MLA (9th ed.) Citation

Babin, Barry J., and William Zikmund. Essentials of Marketing Research. Sixth edition. Cengage Learning, 2016.