Essentials of business research a guide to doing your research project - Wilson, Jonathan (Los Angeles Sage, 2014)
An introduction to business research -- Developing a research topic -- Conducting a literature review -- Addressing ethical issues -- Establishing a research design -- Primary data collection -- Using secondary data -- Sampling -- Analyzing quantitative data -- Analyzing qualitative data -- Writing up and presenting your research.
Includes bibliographical references and index.
Keywords: Business -- Research -- Methodology; Dissertations, Academic