APA (7th ed.) Citation

Iacobucci, D. (2018). Marketing management (Fifth edition.). Cengage Learning.

Chicago Style (17th ed.) Citation

Iacobucci, Dawn. Marketing Management. Fifth edition. Boston, MA, USA: Cengage Learning, 2018.

MLA (9th ed.) Citation

Iacobucci, Dawn. Marketing Management. Fifth edition. Cengage Learning, 2018.