Marketing strategy text and cases

Bibliografiske detaljer
Main Authors:	Ferrell, O. C. (Author), Hartline, Michael D. (Author)
Format:	Bog
Sprog:	English
Udgivet:	Australia South-Western/Cengage Learning ©2014.
Udgivelse:	Sixth edition.
Fag:	Marketing > Management. Marketing > Management > Case studies.