Marketing strategy text and cases

Marketing strategy text and cases

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Detalles Bibliográficos
Autores principales: Ferrell, O. C. (Autor), Hartline, Michael D. (Autor)
Formato: Libro
Lenguaje:English
Publicado: Australia South-Western/Cengage Learning ©2014.
Edición:Sixth edition.
Materias:
Marketing > Management.
Marketing > Management > Case studies.