Market research in practice how to get greater insight from your market

"Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Offering a clear, step-by-step guide to the whole process - from planning and executing a project through to analysis and presentation of the findings, the book expla...

Szczegółowa specyfikacja

Opis bibliograficzny
Główni autorzy: Hague, Paul N. (Autor), Hague, Nick 1974- (Autor), Morgan, Carol-Ann 1958- (Autor)
Format: Książka
Język:Ancient Egyptian
English
Wydane: London, United Lingdom Kogan Page Limited 2013.
Wydanie:Second edition.
Seria:Market research in practice series
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