Market research in practice how to get greater insight from your market

"Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Offering a clear, step-by-step guide to the whole process - from planning and executing a project through to analysis and presentation of the findings, the book expla...

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Bibliografiske detaljer
Main Authors: Hague, Paul N. (Author), Hague, Nick 1974- (Author), Morgan, Carol-Ann 1958- (Author)
Format: Bog
Sprog:Ancient Egyptian
English
Udgivet: London, United Lingdom Kogan Page Limited 2013.
Udgivelse:Second edition.
Serier:Market research in practice series
Fag: