Market research in practice how to get greater insight from your market
"Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Offering a clear, step-by-step guide to the whole process - from planning and executing a project through to analysis and presentation of the findings, the book expla...
| Main Authors: | , , |
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| Format: | Book |
| Language: | Ancient Egyptian English |
| Published: |
London, United Lingdom
Kogan Page Limited
2013.
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| Edition: | Second edition. |
| Series: | Market research in practice series
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| Subjects: |