Market research in practice how to get greater insight from your market

"Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Offering a clear, step-by-step guide to the whole process - from planning and executing a project through to analysis and presentation of the findings, the book expla...

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Bibliografiska uppgifter
Huvudupphovsmän: Hague, Paul N. (Författare, medförfattare), Hague, Nick 1974- (Författare, medförfattare), Morgan, Carol-Ann 1958- (Författare, medförfattare)
Materialtyp: Bok
Språk:Ancient Egyptian
English
Publicerad: London, United Lingdom Kogan Page Limited 2013.
Upplaga:Second edition.
Serie:Market research in practice series
Ämnen: