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   <subfield code="a">Puccio, Gerard J.</subfield>
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   <subfield code="a">Organizational creativity</subfield>
   <subfield code="b">a practical guide for innovators &amp; entrepreneurs</subfield>
   <subfield code="c">Gerard J. Puccio, John F. Cabra, Nathan Schwagler.</subfield>
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   <subfield code="a">Organizational creativity</subfield>
   <subfield code="b">a practical guide for innovators and entrepreneurs.</subfield>
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   <subfield code="c">©2018.</subfield>
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   <subfield code="a">xxi, 241 pages</subfield>
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   <subfield code="a">Includes bibliographical references (pages 214-230) and index.</subfield>
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   <subfield code="a">Part I. Knowing: creativity knowledge to support a 21st Century innovator ?- Ch. 1. Innovation wired: you evolved to create ?- Knowing-you were born to be creative -? Creativity lessons from evolution ?- everyday creativity -? Doing-tuning in to the creativity already inside of you -? Idea journal and In-and-Out note taking -? Being-making reflection a habit -? Case study: The StartupBus ?- Ch. 2. How to survive and thrive in an era of innovation and change -? Knowing-the forces for and against creative thinking  ?- Doing-removing the but in your thinking -? Being-reflecting and redirecting yes-but thinking ?- Case study: Physician of the future ?- Ch. 3. What we know about creativity ?- Knowing-sorting creativity fact from fiction  -? Doing-creating your own mood ?- Being-developing an internal locus of control ?- Case study: hacking creativity in Taiwan ?- Ch. 4. The practical benefits of creativity: becoming an innovation asset -? Knowing-top reasons for studying and developing your creativity ?- Reason #1. Sustains and fuels prosperity in the innovation era -- Reason #2. Necessary for success in today?s workplace -- Reason #3. Contributes to effective leadership -- Reason #4. Improves problem-solving skills -- Reason #5. Enhances resilience, coping skills and psychological well-being -? Doing-selling creativity ?- Being-making creativity a habit -? Case study: Keen IO: A learning-first organization -? Part II. Doing: Proven practices for 21st century innovators ?- Ch. 5. Think: How to improve your fundamental capacity to think in creative ways -? Knowing-understanding the creative mind -? A story about managing judgment -? Creativity thinking and the creative process -? Developing the mindset for improved imagination -? Doing-training the creative mind ?- Improving imagination by applying principles for divergent thinking -? Defer judgment: the key attitude to open the creative mind -? Seek novelty: an attitude to ensure original thinking -? Go for quantity: a universal cognitive strategy -? make connections: the cognitive ability to form new combinations -? Being-internalizing the divergent thinking principles ?- Case study: Dr.dominic D?Agostino: Navy seals, seizures, and starving cancer -? Ch. 6. Understand: the power of observation and the Importance of problem definition ?- Knowing-seeing questioning what others miss ? observation and problem defining: in our DNA -? The power of observation -? The importance of defining the problem -? Doing-acting like a serial opportunist -? Honing observational skills -? Honing problem-defining skills -? Being-living like a serial opportunist -? Case study: Innovation by observation: NanoTouch technology ?- Ch.7. Ideate: ways to visualize and generate breakthrough ideas -? Knowing-Ideating: the mind?s capacity to see the future ?- Visualize: understanding the behaviors that lead to seeing ahead -? Generate: knowing how to produce many alternative ideas -? Doing-using associative thinking to visualize anew -? Being-living like an idea generator -? Case study: the Aha behind intezyne -? Ch. 8. Experiment: Strategies to develop and validate the best solutions -? Knowing-developing and validating through experimentation -? Development: refining ideas through play, sketching, and prototyping ?- Validation: how to refine and select the best options -? Doing-Acting like an idea developer ?- Honing your idea development skills -? Honing your idea validation skills -? Being-living like an idea developer ?- Case study: From student, to student-preneur, to millionaire: the story of check I?m here -? Ch.9. Implement: gaining buy-in and driving change -? Knowing-everyone is in the business of sales ?- Perspective taking replaces sales bluster -? Influence management: the fine art of getting Buy-in -? Drive change: bridging and managing four critical aspects -? Doing-acting like an influencer and change agent -? Honing your pitch skills -? Honing your change skills ?- being-influencing and leading change -? Case study: ChappellRoberts: Creative ideas -? Part III. Being: ways to sustain yourself as a 21st century innovator -? Ch. 10. The emotionally intelligent leader ?- Knowing-emotional intelligence ?- Is not a soft skill -? A story about managing emotions -? Research support of emotional intelligence -? Emotional intelligence abilities -? Transformational leadership -? blocks and barriers to creative thinking -? Fear: the silent killer -? Doing-tools and strategies for overcoming creative blocks -? Embracing and internalizing the terror of the new -? Being-actively learning from failure -? Case study: Airbnb -? Ch. 11. Sustaining your creativity: learning to defy and transform the crowd ? knowing-investment theory of creativity ? a story about a sandwich that revolutionized and industry ?- Sternberg and Lubart?s investment theory of creativity ?- Doing-addressing resistance to change -? Being-becoming a 21st century innovator ?- Limiting your options ?- resting on success -? Expecting guarantees -? Letting other people?s approval be more important than your own ?- Not being clear about what you want -? Case study: Repeatable magic: Sergio Fajardo and the transformation of Medellin, Colombia.</subfield>
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   <subfield code="a">Creative ability in business.</subfield>
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   <subfield code="a">Cabra, John F.</subfield>
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