00000cam a22000003i 4500 UP-1685594773862097932 Buklod 20171010095834.0 g||| | || || ta 171102s2012 maua rb |||1 u|eng d 9781592538041 (pbk.) (iLib)UPBAG-00025613292 BC-68374 Belview Co., Inc. Php2,779.75 DLC BAG rda eng NC 1001 H459 2012 Heller, Steven author. Writing and research for graphic designers a designer's manual to strategic communication and presentation Steven Heller. Beverly, Massachusetts Rockport Publishers 2012. 175 pages illustrations (chiefly color) 26 cm Includes bibliographical references (page 164) and index. "For designers, writing and research skills are more necessary than ever before, from the basic business compositions to critical writing. In this competitive climate, designers are routinely called upon to make words about the images and designs they create for clients. Writing about design is not just "trade" writing, but should be accessible to everyone with an interest in design. This book is a complete, introductory guide to various forms of research and writing in design--and how they explain visuals and can be visualized. These pages address communication on various levels and to all audiences:- Designers to Designers- Designers to Clients- Designers to the Design-literate- Designers to the Design-agnostic. Being able to express the issues and concerns of the design practice demands facts, data, and research. With Writing and Research for Graphic Designers, you'll learn how to turn information into a valuable asset-- one of the key talents of the design researcher."--Provided by publisher. Commercial art Marketing. Graphic arts Marketing. Business writing. Research. FO UPBAG UPBAG-MAIN NC 1001 H459 2012 Book