The library PR handbook high-impact communications

The fast-paced and complex PR role is becoming increasingly important as libraries need to respond quickly to the changing media landscape and the country's demographic shifts. This handbook will get you on the right PR track with: ideas to harness a celebrity brand and create effective public...

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Dades bibliogràfiques
Altres autors:	Gould, Mark R. (Editor)
Format:	Electronic Resource
Idioma:	anglès
Publicat:	Chicago American Library Association [2009]
Col·lecció:	IG library
Matèries:	Libraries > Public relations > Handbooks, manuals, etc. Libraries and community > Handbooks, manuals, etc. Electronic books.
Accés en línia:	Available for University of the Philippines Baguio via IG Library. Click here to access