00000cmm a22000003i 4500 UP-1685594773862097408 Buklod 20170628162729.0 g||| | || || ta 170411s2009 ilu u eng d 9780838997260 (eBook) 0838997260 (eBook) (iLib)UPBAG-00024561200 DLC DML BAG rda eng ML-ebook The library PR handbook [electronic resource] high-impact communications edited by Mark R. Gould. Chicago American Library Association [2009] 1 online resource (vii, 113 pages) illustrations text txt rdacontent computer rdamedia online resource cr rdacarrier IG library Increasing relevance, relationships, and results : principles and practices for effective multicultural communication Maria Elena Campisteguy ... [et al.] -- Building public will for libraries Eric Friedenwald-Fishman and Laura K. Lee Dellinger -- Can all this 2.0 stuff help libraries with promotion and communicate our value? Stephen Abram -- Op-eds, letters to the editor, and state of the library reports can inform public debate Chris Kertesz -- Cooking up culture Michael Steinmacher -- Harness a celebrity brand and create effective print public service announcements Mark R. Gould -- Savvy outreach tactics, special events will focus the media's attention on your message Jene? O'Keefe Trigg -- Thousands of libraries strengthen their communications through a national public awareness initiative Megan Humphrey -- Amplifying your messages through partnerships will help you reach broader audiences affordable podcasts for libraries Steve Zalusky -- Gaming @ your library : generating excitement in social settings can result in increased attendance at your library Dale Lipschultz -- A values-based approach to successful library advocacy Laura K. Lee Dellinger -- Building a community : empower people as messengers Eric Friedenwald-Fishman and Chip Conley -- Friends groups can help libraries promote their services Sally Gardner Reed. IP-based subscription, on-campus, and remote access available via OpenAthens. Access via Electronic Resources of the UPB University Library website. The fast-paced and complex PR role is becoming increasingly important as libraries need to respond quickly to the changing media landscape and the country's demographic shifts. This handbook will get you on the right PR track with: ideas to harness a celebrity brand and create effective public service announcements; the how-tos of amplifying your message through partnerships; the means to develop affordable podcasts, savvy outreach programs, and special events; and tips for using gaming to build excitement. Written by high-profile experts in the PR field, "The Library PR Handbook" is the essential reader for those looking to spice up their library's message and get the word out. Electronic reproduction. Singapore IG Publishing c2012. Available via World Wide Web through IG Library. Libraries Public relations Handbooks, manuals, etc. Libraries and community Handbooks, manuals, etc. Electronic books. Gould, Mark R. editor. Available for University of the Philippines Baguio via IG Library. Click here to access http://portal.igpublish.com/iglibrary/search/ALAB0000152.html?sid=1384241897074&qid=1384242056324 (viewed 29 June 2022) FO Monograph UPBAG UPBAG-MAIN ML-ebook Electronic Resource