00000cmm a22000003i 4500 UP-1685594773862097337 Buklod 20170628141135.0 g||| | || || ta 170410s2009 ilu u eng d 9780838909843 (alk. paper) 0838909841 (alk. paper) (iLib)UPBAG-00024561128 DLC DML BAG rda eng ML-ebook Mathews, Brian (Brian Scott) author. Marketing today's academic library [electronic resource] a bold new approach to communicating with students Brian Mathews. Chicago American Library Association 2009. 1 online resource (xv, 171 pages) illustrations text txt rdacontent computer rdamedia online resource cr rdacarrier IG library Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together. IP-based subscription, on-campus, and remote access available via OpenAthens. Access via Electronic Resources of the UPB University Library website. In this study, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely. Electronic reproduction. Singapore IG Pub. c2012. Available via World Wide Web through IG Library. Academic libraries Marketing. Academic libraries Public relations. Libraries and students. Advertising Libraries. Electronic books. IG Publishing. Available for University of the Philippines Baguio via IG Library. Click here to access http://portal.igpublish.com/iglibrary/search/ALAB0000078.html (viewed 22 June 2022) FO Monograph UPBAG UPBAG-MAIN ML-ebook Electronic Resource