00000cmm a22000003i 4500 UP-1685594773862075980 Buklod 20170622163331.0 g||| | || || ta 170404s2010 ilu u eng d 9780838997406 (eBook) 0838997406 (eBook) (iLib)UPBAG-00024450290 DLC DML BAG rda eng ML-ebook Barber, Peggy Building a buzz [electronic resource] libraries & word-of-mouth marketing Peggy Barber and Linda Wallace. Chicago American Library Association [2010] 1 online resource (xii, 95 pages) illustrations text txt rdacontent computer rdamedia online resource cr rdacarrier IG library Word of mouth vs. word-of-mouth marketing -- The power of word-of-mouth marketing -- How to build a buzz -- When and where to buzz -- WOMM at work : reports from the front lines -- Power pack. IP-based subscription, access limited to within on-campus computer network. Access via Electronic Resources of the UPD University Library Website. Want to get the word out about your library in the most cost-effective way possible? You can achieve this with the effective word-of-mouth marketing (WOMM) strategies laid out in this book. Two creative marketers, Peggy Barber and Linda Wallace, bring you sound marketing principles to spread the word about your library within the community with: a strategy that works for you, WOMM must-haves, tips to effectively deliver your message, and best practices and insightful reviews. Renown for their creativity, Barber and Wallace bring you WOMM ideas that will help you turn your existing library patrons into a major marketing force. Electronic reproduction. Singapore IG Pub. c2012. Available via World Wide Web through IG Library. Libraries Marketing. Libraries Public relations. Libraries United States Marketing Case studies. Electronic books. Wallace, Linda K. Available for University of the Philippines System via IG Library with URL: http://portal.igpublish.com/iglibrary/search/ALAB0000161.html. Click here to request https://forms.gle/KZjBv7aRtY6jiL5E9 (viewed 20 September 2021) FO Monograph UPBAG UPBAG-MAIN ML-ebook Electronic Resource