00000cam a22000003i 4500 UP-1685594773862075973 Buklod 20240502113353.0 g||| | || || ta 170529s2015 nyua rb |||1 u|eng d 9781680950045 (iLib)UPBAG-00024284168 GRC-3297 New Century Books Php5,095.75 Prof. Bienvenido Marzan BAG rda eng HD 59 S77 2015 Strategic public relations management editor Daniel Collins. New York, NY Delve Publishing LLC ©2015. x, 222 pages illustrations 25 cm Includes bibliographical references and index. Chapter 1. Mapping the Strategic Thinking of Public Relations Mangers in a Crisis Situation: An Illustrative Example Using Conjoint Analysis / Peggy Simcic Bronn, Erik L. Olson -- Chapter 2. Strategic Management Accounting and Strategy Practices within a Public Sector Agency Suresh / Cuganesana, Richard Dunford, Ian Palmerc ?- Chapter 3. Public Relations -? Chapter 4. Strategic Planning as the Intentional Production of a ?Trading Zone? / Alessandro Balducci ?- Chapter 5. Do Public Relations Professionals Understand Corporate Governance Issues Well Enough to Advise Companies on Stakeholder Relationship Management? / C. Meintjes, A.F. Grobler ?- Chapter 6. The Role of a Favorable Pre-crisis Reputation in Protecting Organizations During Crises / An-Sofie Claeys and Verolien Cauberghe ?- Chapter 7. Public Relations Aspects of Brand Attitudes and Customer Activity / Jee Young Chunga, Jaesub Leeb, Robert L. Heath ?- Chapter 8. Public Relations? ?Relationship Identity? in Research: Enlightenment or Illusion / W. Timothy Coombs and Sherry J. Holladay ?- Chapter 9. The Role of Technology in the Marketing Communications Industry: An Exploratory Study of the Impact of North American Influence on Local Business in Trinidad and Tobago / Prahalad Sooknanan, Karen Crichlow ?- Chapter 10. Strategic Role of Public Relations in Enterprise Strategy, Governance and Sustainability : a Normative Framework / Benita Steyn, Lynn Niemann ? Chapter 11. Logistics and Supply Chain Management : An Area with a Strategic Service Perspective / Jose Crespo de Carvalho, Joao Vilas-Boas, Henrique O?Neill. Public relations Management. Collins, Daniel editor. FO UPBAG GRC HD 59 S77 2015 Book