00000cam a22000003i 4500 UP-1685594773862075969 Buklod 20240502113057.0 g||| | || || ta 170519s2014 njua ra |||1 u|eng d 9780691153391 (alk. paper) (iLib)UPBAG-00024284164 GRC-3280 Linar Php1,782.00 Prof. Bienvenido Marzan DLC BAG rda eng HF 5415.1265 P57 2014 Piskorski, Mikołaj Jan author. A social strategy how we profit from social media Mikolaj Jan Piskorski. Princeton, New Jersey Princeton University Press 2014. xii, 275 pages illustrations 24 cm Includes bibliographical references (pages 259-266) and index. The arc of the book -- Social failures and social solutions -- "Meet" platforms : eHarmony and Okcupid -- "Meet" platform : Twitter -- "Friend" platforms : Facebook and mixi -- "Meet" and "friend" platforms : LinkedIn & Friendster -- "Meet" and "friend" platform : MySpace -- Social strategies -- Low-cost "friend" social strategy at Zynga -- Low-cost "meet" social strategy at Yelp -- Social strategy at American Express -- Social strategy at Nike -- Building social strategy at XCard and Harvard Business Review -- Conclusions. Internet marketing. Social media Economic aspects. Online social networks Economic aspects. FO UPBAG GRC HF 5415.1265 P57 2014 Book