An overview of the public relations function

An overview of the public relations function

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This book provides an executive review of the field of public relations with a focus on what managers need to know in order to master the function quickly and effectively. Throughout the text, we integrate the academic with the professional by asking, how can an executive use this knowledge to make...

詳細記述

書誌詳細
主要な著者: Bowen, Shannon A. (著者), Rawlins, Brad (著者), Martin, Thomas R. (著者)
フォーマット: Electronic Resource
言語:English
出版事項: New York Business Expert Press [2010]
シリーズ:Public relations collection
IG library
主題:
Corporations > Public relations.
Public relations.
Public relations > Management.
Business ethics.
Electronic books.
オンライン･アクセス:Available for University of the Philippines System via IG Library with URL: http://portal.igpublish.com/iglibrary/search/BEPB0000028.html. Click here to request