An overview of the public relations function

An overview of the public relations function

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This book provides an executive review of the field of public relations with a focus on what managers need to know in order to master the function quickly and effectively. Throughout the text, we integrate the academic with the professional by asking, how can an executive use this knowledge to make...

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書目詳細資料
Main Authors: Bowen, Shannon A. (Author), Rawlins, Brad (Author), Martin, Thomas R. (Author)
格式: Electronic Resource
語言:English
出版: New York Business Expert Press [2010]
叢編:Public relations collection
IG library
主題:
Corporations > Public relations.
Public relations.
Public relations > Management.
Business ethics.
Electronic books.
在線閱讀:Available for University of the Philippines System via IG Library with URL: http://portal.igpublish.com/iglibrary/search/BEPB0000028.html. Click here to request