An overview of the public relations function

An overview of the public relations function

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This book provides an executive review of the field of public relations with a focus on what managers need to know in order to master the function quickly and effectively. Throughout the text, we integrate the academic with the professional by asking, how can an executive use this knowledge to make...

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Dades bibliogràfiques
Autors principals: Bowen, Shannon A. (Autor), Rawlins, Brad (Autor), Martin, Thomas R. (Autor)
Format: Electronic Resource
Idioma:English
Publicat: New York Business Expert Press [2010]
Col·lecció:Public relations collection
IG library
Matèries:
Corporations > Public relations.
Public relations.
Public relations > Management.
Business ethics.
Electronic books.
Accés en línia:Available for University of the Philippines System via IG Library with URL: http://portal.igpublish.com/iglibrary/search/BEPB0000028.html. Click here to request