An overview of the public relations function

An overview of the public relations function

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This book provides an executive review of the field of public relations with a focus on what managers need to know in order to master the function quickly and effectively. Throughout the text, we integrate the academic with the professional by asking, how can an executive use this knowledge to make...

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Detaylı Bibliyografya
Asıl Yazarlar: Bowen, Shannon A. (Yazar), Rawlins, Brad (Yazar), Martin, Thomas R. (Yazar)
Materyal Türü: Electronic Resource
Dil:English
Baskı/Yayın Bilgisi: New York Business Expert Press [2010]
Seri Bilgileri:Public relations collection
IG library
Konular:
Corporations > Public relations.
Public relations.
Public relations > Management.
Business ethics.
Electronic books.
Online Erişim:Available for University of the Philippines System via IG Library with URL: http://portal.igpublish.com/iglibrary/search/BEPB0000028.html. Click here to request