00000cmm a22000003i 4500 UP-1685594773862075779 Buklod 20170404163422.0 g||| | || || ta 170404s2010 nyu u eng d 9781606491003 (eBook) 1606491008 (eBook) (iLib)UPBAG-00023730376 DLC DML BAG rda eng ML-ebook Bowen, Shannon A. author. An overview of the public relations function [electronic resource] Shannon A. Bowen, Brad Rawlins, Thomas Martin. New York Business Expert Press [2010] 1 online resource (xi, 186 pages) illustrations. text txt rdacontent computer rdamedia online resource cr rdacarrier Public relations collection IG library Preface -- Part I : Mastering the basics. The importance of public relations : Case: UPS faces losses in Teamster?s union strike ; What is public relations? ; Models and approaches to public relations ; Public relations as a management function -- Part II : Organizations and processes. Organizational factors contributing to excellent public relations ; How public relations contributes to organizational effectiveness ; Identifying and prioritizing stakeholders and publics ; Public relations research: the key to strategy ; The public relations process: RACE -- Part III : The practice and best practices. The practice of public relations ; Ethics, leadership and counseling roles, and moral analyses ; Best practices for excellence in public relations -- Notes -- References -- Index. IP-based subscription, access limited to within on-campus computer network. Access via Electronic Resources of the UPD University Library Website. This book provides an executive review of the field of public relations with a focus on what managers need to know in order to master the function quickly and effectively. Throughout the text, we integrate the academic with the professional by asking, how can an executive use this knowledge to make the most of the public relations function, department, and initiatives in order to help their whole organization be successful?"--Abstract from book. Electronic reproduction. Singapore IG Pub. c2012. Available via World Wide Web through IG Library. Corporations Public relations. Public relations. Public relations Management. Business ethics. Electronic books. Rawlins, Brad. author. Martin, Thomas R. author. Available for University of the Philippines System via IG Library with URL: http://portal.igpublish.com/iglibrary/search/BEPB0000028.html. Click here to request https://forms.gle/KZjBv7aRtY6jiL5E9 (viewed 29 March 2021) FO Monograph UPBAG UPBAG-MAIN ML-ebook Electronic Resource