An overview of the public relations function

This book provides an executive review of the field of public relations with a focus on what managers need to know in order to master the function quickly and effectively. Throughout the text, we integrate the academic with the professional by asking, how can an executive use this knowledge to make...

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Bibliografiske detaljer

Main Authors:	Bowen, Shannon A. (Author), Rawlins, Brad (Author), Martin, Thomas R. (Author)
Format:	Electronic Resource
Sprog:	English
Udgivet:	New York Business Expert Press [2010]
Serier:	Public relations collection IG library
Fag:	Corporations > Public relations. Public relations. Public relations > Management. Business ethics. Electronic books.
Online adgang:	Available for University of the Philippines System via IG Library with URL: http://portal.igpublish.com/iglibrary/search/BEPB0000028.html. Click here to request