Ads to icons how advertising succeeds in a multimedia age

Ads to icons how advertising succeeds in a multimedia age

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The second edition of Ads to Icons examines current and future trends in advertising. Through 50 international case studies of new and iconic advertising campaigns, author Paul Springer identifies why these campaigns were successful and analyzes their contribution to the continued development of adv...

Täydet tiedot

Bibliografiset tiedot
Päätekijä: Springer, Paul (Tekijä)
Aineistotyyppi: Electronic Resource
Kieli:English
Julkaistu: London Kogan Page [2009]
Painos:Second edition.
Sarja:IG library
Aiheet:
Advertising > Case studies.
Advertising campaigns > Case studies.
Electronic books.
Linkit:Available for University of the Philippines System via IG Library with URL: http://portal.igpublish.com/iglibrary/search/KOGANB0000426.html. Click here to request