Cita APA (7a ed.)

Kumar, V., & Petersen, J. A. (2012). Statistical methods in customer relationship management. Wiley. https://doi.org/10.1002/9781118349212

Cita Chicago Style (17a ed.)

Kumar, V., y J. Andrew Petersen. Statistical Methods in Customer Relationship Management. Chichester, West Sussex: Wiley, 2012. https://doi.org/10.1002/9781118349212.

Cita MLA (9a ed.)

Kumar, V., y J. Andrew Petersen. Statistical Methods in Customer Relationship Management. Wiley, 2012. https://doi.org/10.1002/9781118349212.