APA (7th ed.) Citation

Kumar, V., & Petersen, J. A. (2012). Statistical methods in customer relationship management. Wiley. https://doi.org/10.1002/9781118349212

Chicago Style (17th ed.) Citation

Kumar, V., and J. Andrew Petersen. Statistical Methods in Customer Relationship Management. Chichester, West Sussex: Wiley, 2012. https://doi.org/10.1002/9781118349212.

MLA (9th ed.) Citation

Kumar, V., and J. Andrew Petersen. Statistical Methods in Customer Relationship Management. Wiley, 2012. https://doi.org/10.1002/9781118349212.