00000cmm a22000003i 4500 UP-1685594773862075378 Buklod 20170310115803.0 g||| | || || ta 170310s2011 mau u eng d 9781444340525 (eBook) (iLib)UPBAG-00023508994 DLC DML BAG rda eng ML-ebook The handbook of media audiences [electronic resource] [edited by] Virginia Nightingale. Malden Wiley-Blackwell 2011. 1 online resource (xiii, 540 pages) illustrations Global media and communication handbook series (iamcr) 1 IP-based subscription, access limited to within on-campus computer network. Access via Electronic Resources of the UPD University Library Website. "This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. -Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world -Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today -Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them -Includes contributions from some of the most outstanding international scholars in the field"--Provided by publisher. Electronic reproduction. Wiley Wiley & Sons, Inc. 2011. Available via World Wide Web through Wiley Online Library. Mass media Audiences. Mass media and culture. Electronic books. Nightingale, Virginia editor. Wiley Online Library. Available for University of the Philippines Baguio via Wiley Online Library. Click here to access http://dx.doi.org/10.1002/9781444340525 (viewed 16 September 2022) FO Monograph UPBAG UPBAG-MAIN ML-ebook Electronic Resource