The handbook of media audiences

The handbook of media audiences

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"This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. -Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world -Offers diverse per...

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Bibliografski detalji
Daljnji autori: Nightingale, Virginia (Urednik)
Format: Electronic Resource
Jezik:English
Izdano: Malden Wiley-Blackwell 2011.
Serija:Global media and communication handbook series (iamcr) 1
Teme:
Mass media > Audiences.
Mass media and culture.
Electronic books.
Online pristup:Available for University of the Philippines Baguio via Wiley Online Library. Click here to access