APA (7th ed.) Citation

Burns, A. C., Bush, R. F., & Sinha, N. (2014). Marketing research (Edition 7.). Pearson Education Limited.

Chicago Style (17th ed.) Citation

Burns, Alvin C., Ronald F. Bush, and Nilanjana Sinha. Marketing Research. Edition 7. England: Pearson Education Limited, 2014.

MLA (9th ed.) Citation

Burns, Alvin C., et al. Marketing Research. Edition 7. Pearson Education Limited, 2014.