00000cmm a22000003i 4500 UP-1685594773862054469 Buklod 20170221090526.0 g||| | || || ta 170221s2006 nyu u eng d 9780231511285 (eBook) 0231511280 (eBook) (iLib)UPBAG-00023398181 DLC DML BAG rda eng ML-ebook Ohmer, Susan author. George Gallup in Hollywood [electronic resource] Susan Ohmer. New York Columbia University Press [2006] 1 online resource (xiii, 284 pages) illustrations Film and culture Gale virtual reference library IP-based subscription, on campus and remote access. Access via Electronic Resources of the UPD University Library Website. Explores the use of George Gallup's opinion polling techniques by the film industry in the 1930's and '40's. Traces Gallup's intellectual and methodological developments, examining his comprehensive approach to market research from his early education in the advertising industry to his later work in Hollywood. Electronic reproduction. Farmington Hills, Mich. Gale 2006. Available via World Wide Web. Gallup, George Horace 1901-1984. Motion picture audiences United States Research History 20th century. Electronic books. Gale Group. Available for University of the Philippines System via Gale Virtual Reference Library. Click here to access http://go.galegroup.com/ps/i.do?id=GALE|9780231511285&v=2.1&u=phdiliman&it=aboutBook&p=GVRL&sw=w&id=GALE|9780231511285 (viewed 16 November 2020) FO Monograph UPBAG UPBAG-MAIN ML-ebook Electronic Resource