00000cmm a22000003i 4500 UP-1685594773862054077 Buklod 20240105143544.0 ta rb |||| u| ta 170209s2002 enk u eng d 9780749447212 (ebook) 0749447214 (ebook) (iLib)UPBAG-00023232031 DLC DML BAG rda eng GRC-ebook Gentle, Michael 1957- author. The CRM project management handbook [electronic resource] building realistic expectations and managing risk Michael Gentle. London Kogan Page 2002. 1 online resource (xii, 227 pages) illustrations text rdacontent computer rdamedia online resource rdacarrier Gale virtual reference library Building a realistic foundation for CRM -- Critical success factors for CRM -- Risk factors for CRM -- CRM risk analysis -- Case studies. IP based subscription, on campus and remote access available via OpenAthens. Access via Electronic Resources of the UPB University Library websites. Stresses a back-to-basics approach that favors tactical rather than strategic customer relationship management (CRM). Identifies the common stumbling blocks that threaten all CRM projects and proposes practical solutions to get around them. Identifies critical success factors and risk factors, and features a range of case studies (both successes and failures) and a 40-question risk analysis. Electronic reproduction. Farmington Hills, Minn. Gale 2002. Available via World Wide Web. Customer relations Management. Electronic books. Gale Group. Available for University of the Philippines Baguio via Gale Virtual Reference Library. Click here to access https://bit.ly/3ls6A2f (viewed 04 April 2020) FO Monograph UPBAG UPBAG-MAIN GRC-ebook Electronic Resource