Media and advertising

Bibliographic Details
Main Author:	Natarajan, Samitha Rani (Author)
Corporate Author:	Confederation of Indian Universities (co-publisher.)
Format:	Book
Language:	English
Published:	New Delhi Jnanada Prakashan (P&D) in association with Confederation of Indian Universities 2014.
Subjects:	Advertising media planning. Advertising. Mass media.