Media and advertising

Podrobná bibliografie
Hlavní autor:	Natarajan, Samitha Rani (Autor)
Korporativní autor:	Confederation of Indian Universities (co-publisher.)
Médium:	Kniha
Jazyk:	English
Vydáno:	New Delhi Jnanada Prakashan (P&D) in association with Confederation of Indian Universities 2014.
Témata:	Advertising media planning. Advertising. Mass media.