Handbook of strategic account management a comprehensive resource
"A complete compilation of the established knowledge in strategic account management. Though companies expend tremendous effort to upkeep electronic and social media and mass marketing, they often overlook the value of strategic account management (SAM). This handbook is a compilation of papers...
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| Format: | Book |
| Language: | English |
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Chichester, West Sussex, [England]
Wiley
©2014.
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