The "Korean phenomenon" on buyers' tastes and preferences the case of selected Korean culture enthusiasts in Baguio City - Gatan, Ma. Guadalupe G. (2016)
Thesis (Bachelor of Science in Management Economics)--University of the Philippines Baguio, 27 May 2016.
Includes bibliographical references.
Thesis in pdf format.
Keywords: Consumers' preferences -- Philippines -- Baguio City; Korea (South).