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   <subfield code="a">Television</subfield>
   <subfield code="b">the critical view</subfield>
   <subfield code="c">edited by Horace Newcomb.</subfield>
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   <subfield code="a">Sixth edition.</subfield>
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   <subfield code="c">2000.</subfield>
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   <subfield code="a">xiv, 721 pages</subfield>
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   <subfield code="a">Includes bibliographical references.</subfield>
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   <subfield code="a">Television and the present climate of criticism / Horace Newcomb -- Part I. The production contexts of television -- Disneyland / Christopher Anderson -- The independents : rethinking the television studio system / Mark Alvey -- Feeding off the past : the evolution of the television rerun / Phil Williams -- Women's work / Lynn Spigel -- Women characters and &quot;real world&quot; femininity / Julie D'Acci -- Once in a Lifetime : Constructing &quot;the working woman&quot; through cable narrowcasting / Jackie Byars and Eileen R. Meehan -- Television production techniques as communication / David Barker -- Kodak's &quot;America&quot; : images from the American eden / Hal Himmelstein -- Civic visions : forms of documentary / John Corner -- Part II. Television texts -- The Triumph of the Prime-Time Novel / Charles McGrath -- Media Effects : Marshall McLuhan, television culture, and &quot;The x-files&quot; / Adrienne L. McLean -- Il Maresciallo Rocca : The Italian way to the TV police series / Milly Buonanno -- The politics of representation in network television / Herman Gray -- Absolutely fabulous : absolutely feminist? / Pat Kirkham and Beverley Skeggs -- Beavis and Butt-head : no future for postmodern youth / Douglas Kellner -- Objectivity and ethnicity in the production of the Noticiero Univision / America Rodriguez -- The unspoken rules of television talk / Bernard Timberg -- Barbarous TV international : syndicated wheels of fortune / Michael Skovmand -- Public discourse, private fascination : hybridization in &quot;True-life-story&quot; genres / Ib Bondebjerg -- Defining media events : high holidays of mass communication / Daniel Dayan and Elihu Katz -- Part III. The reception contexts of television -- Multiple media literacies / Joshua Meyrowitz -- The struggle over media ;iteracy / Justin Lewis and Sut Jhally -- &quot;The front row is reserved for scotch drinkers&quot; : early television's tavern audience / Anna McCarthy -- Star Trek rerun, reread, rewritten : fan writing as textual poaching / Henry Jenkins III -- Making distinctions in TV audience research : case study of a troubling interview / Ellen Seiter -- &quot;The cultural debate of the ages&quot; : history, culture, and media politics in public reception / Jostein Gripsrud -- Part IV. Overviews -- Television as a cultural forum / Horace Newcomb and Paul M. Hirsch -- Prime time ideology : the hegemonic process in television entertainment / Todd Gitlin -- Television melodrama / David Thorburn -- What is the &quot;television&quot; of television studies? / Charlotte Brunsdon -- What was broadcasting? / David Marc -- Excessive style : the crisis of network television / John Thornton Caldwell -- Invisible cities, visible geographies : toward a cultural geography of Italian television in the 1990s / James Hay -- For a cultural future / Eric Michaels.</subfield>
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   <subfield code="a">First published in 1976, Television: the critical view was the first book to offer a humanistic analysis of the history of media and television criticism. Now in its sixth edition, it points to the end of &quot;the network era&quot; and examines how the meaning of &quot;television&quot; continues to shift and change--Publisher.</subfield>
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   <subfield code="a">Television broadcasting</subfield>
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   <subfield code="a">Newcomb, Horace</subfield>
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