00000cam a22000003i 4500 UP-1685594773862035770 Buklod 20241115053217.0 g||| | || || ta 241115s2013 xx a rb |||1 u|eng d 9781133490531 (pbk.) 11113490530 (pbk.) (iLib)UPBAG-00020518310 BC-66347 Creative Mind Books Center Php 6,952.50 Ms. Doris Wilson DMC BAG rda eng BF 637 P4 L37 2013 Larson, Charles U. author. Persuasion reception and responsibility Charles U. Larson. Thirteenth edition. Australia Wadsworth/Cengage Learning ©2013. xxvi, 481 pages illustrations 24 cm text rdacontent unmediated rdamedia volume rdacarrier International edition. Includes bibliographical references (pages 451-465) and index. 1. Persuasion in today's changing world -- 2. Perspectives on ethics in persuasion / Richard L. Johannesen -- 3. Traditional, artistic, and humanistic approaches to persuasion / Joseph N. Scudder -- 4. Social scientific approaches to persuasion / Joseph N. Scudder -- 5. The making, use, and misuse of symbols -- 6. Tools for analyzing language and other persuasive symbols -- 7. Psychological or process premises: the tools of motivation and emotion -- 8. Content or logical premises in persuasion -- 9. Cultural premises in persuasion -- 10. Nonverbal messages in persuasion -- 11. The persuasive campaign or movement -- 12. Becoming a persuader -- 13. Modern media and persuasion -- 14. The use of persuasive premises in advertising and IMC -- References -- Index. Persuasion (Psychology) FO UPBAG UPBAG-MAIN BF 637 P4 L37 2013 Book