Events as a strategic marketing tool

书目详细资料
Main Authors:	Gerritsen, Dorothé (Author), Olderen, Ronald van (Author)
格式:	图书
语言:	English
出版:	Wallingford, Oxfordshire, UK CABI 2014.
丛编:	CABI tourism texts
主题:	Strategic planning. Marketing. Special events > Management.