Events as a strategic marketing tool

Events as a strategic marketing tool

Bibliografske podrobnosti
Main Authors: Gerritsen, Dorothé (Author), Olderen, Ronald van (Author)
Format: Knjiga
Jezik:English
Izdano: Wallingford, Oxfordshire, UK CABI 2014.
Serija:CABI tourism texts
Teme:
Strategic planning.
Marketing.
Special events > Management.