Events as a strategic marketing tool

Events as a strategic marketing tool

Sonraí bibleagrafaíochta
Príomhchruthaitheoirí: Gerritsen, Dorothé (Údar), Olderen, Ronald van (Údar)
Formáid: LEABHAR
Teanga:English
Foilsithe / Cruthaithe: Wallingford, Oxfordshire, UK CABI 2014.
Sraith:CABI tourism texts
Ábhair:
Strategic planning.
Marketing.
Special events > Management.