Events as a strategic marketing tool

Events as a strategic marketing tool

Xehetasun bibliografikoak
Egile Nagusiak: Gerritsen, Dorothé (Egilea), Olderen, Ronald van (Egilea)
Formatua: Liburua
Hizkuntza:English
Argitaratua: Wallingford, Oxfordshire, UK CABI 2014.
Saila:CABI tourism texts
Gaiak:
Strategic planning.
Marketing.
Special events > Management.