Events as a strategic marketing tool

Detalles Bibliográficos
Autores principales:	Gerritsen, Dorothé (Autor), Olderen, Ronald van (Autor)
Formato:	Libro
Lenguaje:	English
Publicado:	Wallingford, Oxfordshire, UK CABI 2014.
Colección:	CABI tourism texts
Materias:	Strategic planning. Marketing. Special events > Management.