Events as a strategic marketing tool

Events as a strategic marketing tool

Bibliografiske detaljer
Main Authors: Gerritsen, Dorothé (Author), Olderen, Ronald van (Author)
Format: Bog
Sprog:English
Udgivet: Wallingford, Oxfordshire, UK CABI 2014.
Serier:CABI tourism texts
Fag:
Strategic planning.
Marketing.
Special events > Management.