The Impact of gender on ad processing a social identity perspective
Advertising is often as an efficient but sometimes in effective external influence on buyer behavior. Marketers are therefore seeking ways to make advertising more effective. This paper provides a theoritical framework explaining how ads can influence attitude and purchase intentions by activating a...
| Main Authors: | , , |
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| Format: | Analytics |
| Language: | English |
| Published: |
[Place of publication not identified]
Academy of Marketing Science
©2003.
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| Subjects: |