00000caa a22000003i 4500 UP-1685594773862003081 Buklod 20150504123926.0 g||| | || || ta 160616s2007 cau r |||| u|eng d (iLib)UPBAG-00017029391 BAG rda eng Circulation-Monograph Klein, Oliver author. Social identity performance extending the strategic side of side Oliver Klein, Russell Spears and Stephen Reicher. [California] Sage Publications ©2007. 18 leaves 28 cm Includes bibliographical references. This article extends the social identity model of de-individuation effects (SIDE) by considering the various ways in which relations of visibility to an audience can affect the public expression of identity-relevant norms (identity performance). It is suggested that social identity performance can fulfill two general functions: Affirming, conforming, or strengthening individual or group identities (the identity consolidation function) and persuading audiences into adopting specific behaviors (the mobilization function). The authors report evidence supporting these two functions of identity performance both in intra-group and intergroup contexts. They argue that through these functions, social identity performance plays a major role in the elaboration and coordination of social action. Finally, and building on this framework, the authors consider the ways through which social identity performance can be used in the very construction of social identity. Group identity. Social roles. Spears, Russell author. Reicher, Stephen author. PSPR Vol.11, No.1 (2007) : pages 28-45. FO UPBAG UPBAG-MAIN Circulation-Monograph Analytics