00000cam a22000003i 4500 UP-1685594773861985619 Buklod 20240427164117.0 ta rb |||| u| ta 150224s2013 xx a rb |||1 u|eng d 9780749467791 (iLib)UPBAG-00016254068 GRC-3091 Academic Book Sales Php2,560.50 DLC BAG rda eng HF 5415.3 B72 2013 Brace, Ian 1949- author. Questionnaire design how to plan, structure and write survey material for effective market research Ian Brace. Third edition. London, [England] Kogan Page Limited ©2013. vii, 288 pages illustrations 24 cm Market research in practice series Includes bibliographical references (pages 276-281) and index. Objectives in writing a questionnaire -- The data collection media -- Planning the questionnaire -- Types of question -- Data types -- Rating scales -- Behavioural questions -- Attitude and image measurement -- Writing thequestionnaire -- Laying out the questionnaire -- Online questionnaires -- Engaging the respondent online -- Piloting the questionnaire -- Ethical issues -- Social desirability bias -- International surveys. Market surveys Methodology. Questionnaires Methodology. FO UPBAG GRC HF 5415.3 B72 2013 Book