Questionnaire design how to plan, structure and write survey material for effective market research

Questionnaire design how to plan, structure and write survey material for effective market research

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Détails bibliographiques
Auteur principal: Brace, Ian 1949- (Auteur)
Format: Livre
Langue:English
Publié: London, [England] Kogan Page Limited ©2013.
Édition:Third edition.
Collection:Market research in practice series
Sujets:
Market surveys > Methodology.
Questionnaires > Methodology.