APA (7th ed.) Citation

Burnett, J. (2002). Introducing marketing. John Wiley & Sons.

Chicago Style (17th ed.) Citation

Burnett, John. Introducing Marketing. New York: John Wiley & Sons, 2002.

MLA (9th ed.) Citation

Burnett, John. Introducing Marketing. John Wiley & Sons, 2002.

Warning: These citations may not always be 100% accurate.