00000cam a22000003i 4500 UP-1685594773861985564 Buklod 20240427163913.0 ta rb |||| u| ta 150415s2006 maua rb |||1 u|eng d 9780763783501 100763783501 (iLib)UPBAG-00016198691 DLC BAG rda eng RA 410.56 B47 2006 Berkowitz, Eric N. author. Essentials of health care marketing Eric N. Berkowitz. Second edition. Sudbury, Massachusetts Jones and Barlett Publishers [2006] xvi, 416 pages illustrations 24 cm Includes bibliographical references and index. The meaning of marketing -- Marketing strategy -- The environment of marketing strategy -- Buyer behavior -- Marketing research -- Market segmentation -- Developing customer loyalty -- Product strategy -- Price -- Distribution -- Promotion -- Advertising -- Sales and sales management -- Controlling and monitoring. Medical care Marketing. FO UPBAG GRC RA 410.56 B47 2006 Book