APA (7th ed.) Citation

Lamb, C. W., Hair, J. F., & McDaniel, C. D. (2011). MKTG4 (Student edition.). South-Western Cengage Learning.

Chicago Style (17th ed.) Citation

Lamb, Charles W., Joseph F. Hair, and Carl D. McDaniel. MKTG4. Student edition. Mason, OH: South-Western Cengage Learning, 2011.

MLA (9th ed.) Citation

Lamb, Charles W., et al. MKTG4. Student edition. South-Western Cengage Learning, 2011.