The Creativity market creative writing in the 21st century - Hecq, Dominique (Bristol, [England] Multilingual Matters, 2012)
Creative writing: The ghost, the university and the future / Graeme Harper -- Banking on creativity / Dominique Hecq -- Creativity and the market place / Jen Web -- The publishing paradigm: commercialism versus creativity / Jeremy Fisher -- As good as it gets? National Research evaluations / Gerry Turcotte and Robyn Morris -- Creative writing, Neo-liberalism and the literary paradigm / Jeff Sparrow -- Nothing is free in this life / Antonia Pont -- The ghost in the machine: creative machine and its contents / Phillip Edmonds -- Creativity, compromise and waking up the funding devil / Mike Harris -- Entering the fictitious: A play in two acts / Chistopher Lappas -- Using the spectrum to theorise apparent opposition in creative writing doctorates / Vahri McKenzie -- Outlying the point that tips: bridging academia and business / Pavlina Radia -- Selling it: Creative writing and the public good / Thom Vernon -- On the commercialisation of creativity in the Merlion State / Eric Tinsay Valles -- Afterword: Creativity, the marketer and the globalisation challenge / Kirpal Singh.
Includes bibliographical references and index.
Keywords: Creative writing -- Study and teaching