Essentials of media planning a marketing approach

书目详细资料
Main Authors:	Barban, Arnold M. (Author), Cristol, Stephen M. (Author), Kopek, Frank J. (Author)
格式:	图书
语言:	English
出版:	Lincolnwood, Illinois NTC Business Books ©1987.
版:	Second edition.
主题:	Advertising media planning.