Essentials of media planning a marketing approach

書目詳細資料
Main Authors:	Barban, Arnold M. (Author), Cristol, Stephen M. (Author), Kopek, Frank J. (Author)
格式:	圖書
語言:	English
出版:	Lincolnwood, Illinois NTC Business Books ©1987.
版:	Second edition.
主題:	Advertising media planning.