Armstrong, G., & Kotler, P. (2000). Marketing: An introduction (Fifth edition.). Prentice Hall.
Chicago Style (17th ed.) CitationArmstrong, Gary, and Philip Kotler. Marketing: An Introduction. Fifth edition. Upper Saddle River, New Jersey: Prentice Hall, 2000.
MLA (9th ed.) CitationArmstrong, Gary, and Philip Kotler. Marketing: An Introduction. Fifth edition. Prentice Hall, 2000.
Warning: These citations may not always be 100% accurate.